Author: Jon Ford, Vitalyst Health Foundation
Welcome to Arizona Forward’s relaunched website. It's a new look for us. As anyone who has ever designed or redesigned a website knows, it is also an organizational opportunity to be as clear as possible about our work.
We designed the site to be a more welcoming resource for what we're up to, and for understanding our "why." Simon Sinek, creator of one of the most popular TED Talks of all time and author of the bestseller “Start With Why,” has consulted with organizations around the world. His message? An organization's "why" serves as a much more long-term strategic fuel and focus than any "what" possibly could.
Our purpose and our value must be clear. How else would you know whether you'd like to be part of Arizona Forward, when you should call us to the table for a new dialogue, or how we can help you succeed?
So why does Arizona Forward exist? Purely for this reason: to leverage our collective power.
Leverage that power to what end? To influence how we best do three things:
1. Grow our communities,
2. Stimulate our economy, and
3. Enhance our environment
The trick, and the power of Arizona Forward, lies in balancing these three areas. Focusing solely on enhanced environment can be viewed as detrimental to economic growth for example. But at Arizona Forward, we don't believe in "either-or" solutions. We believe that our collective knowledge and innovation capacity can produce "both-and" potential.
In a nutshell, that's why we're here. That's why we come together. That's why we are moving Arizona Forward.
Enjoy the new site. As always, give us your feedback. Most importantly, join us in making our "why" into solutions for our unique and amazing state.