Director of Marketing and Public Relations
As director of marketing and public relations, Heidi Curiel directs and manages all aspects of Arizona Forward’s marketing and communications efforts, including overseeing media relations, social media outreach, collateral production and general public relations activities.
Curiel previously worked as a public relations account executive at Cramer-Krasselt, the second-largest independent marketing and communications agency in the U.S. She served as the main client contact for the Arizona Science Center’s and spearheaded public relations campaigns to promote its various traveling exhibitions, including Giant Mysterious Dinosaurs and Da Vinci - The Genius. Additionally, she orchestrated Valley Toyota Dealers' signature event Barrios Bellos and helped plan and execute Good Citizens Week, a national effort whereby Truly Nolen employees perform good deeds throughout their communities.
Having graduated from Arizona State University in 2008 with her Bachelor of Science in Journalism, Curiel previously interned at B.J. Communications, was an editorial writer for College Affair Magazine and intern reporter at East Valley Tribune.
A California native, Curiel loves the varying landscapes and weather throughout Arizona from the snow-capped mountains in Flagstaff to the hot summer days in the Valley. Some of her favorite activities are hiking, spring training games and meeting new places and new faces all over the state.